Most people dream their whole lives of even a single mention in the pages of The New Yorker, and our longtime friend and partner Aida Batlle earned a 12-page profile in the current November 21 issue – fittingly the annual Food Issue, with articles about some of the culinary world's most interesting trends and innovative developments. Congrats, Aida!
Titled "Sacred Grounds – A revolution in coffee," the article by New Yorker staff writer Kelefa Sanneh chronicles Aida's meteoric rise in the coffee world – from when she first took over her family's farmland in El Salvador to her first Cup of Excellence competition, subsequent stardom, and present day, hands-on collaboration with Counter Culture and a select few other roasters.
Products of an unmatched dedication to quality, all of Aida's coffees are special and precious. This year, we are grateful to offer fresh lots from Finca Mauritania (including a Natural Sundried lot), as well as Cascara – dried coffee fruit to be steeped like tea – from all four of her farms. And our most special coffee, by far, is Aida's Grand Reserve, which this year was crafted from only the peaberries from each of her farms, processed using a variety of techniques learned from Indonesia, Kenya, Sumatra, and Brazil.
Please join us in congratulating Aida and celebrating her wonderful coffee.