We want to help to reverse a global trend in agriculture that threatens not only coffee quality, but also sustainable food production, groundwater integrity, and our planet's biodiversity. Our new Save Our Soil campaign aims to raise awareness about the widespread degradation of soil health brought about by conventional, chemical-based agriculture and shed light on the critical importance of organic agriculture as the way forward.
Friday, April 20, Counter Culture Coffee training centers in Asheville, Atlanta, Chicago, Durham, New York, and Washington, DC, will host Save Our Soil launch events, which will include a cupping (tasting) of three different organic coffees followed by a presentation about the campaign.
Over the course of the next year, Counter Culture, our customers, and other partnering organizations will hold Save Our Soil events – from organic food and coffee pairings to home composting workshops and organic farmer round table discussions – focused on education, as well as opportunities for organic advocacy.
Save Our Soil is about solutions, and it carries the positive message that we can solve our soil crisis through organic agriculture, which builds rather than destroys soil health. We simply care too much about great coffee, and the communities that depend on it, to sit by while its future is threatened. We hope to inspire people to join us as fellow organic advocates!