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Counter Culture Direct Trade Certification is based on the guiding principles behind our coffee purchases and relationships with coffee growers and grower groups. We engage USDA-accredited Quality Certification Services (QCS) to verify Counter Culture’s compliance with four measures:
- Personal & direct communication with coffee farmers.
- Fair & sustainable prices paid to farmers.
- Exceptional cup quality.
- Supply chain transparency.
Personal, direct communication with coffee farmers builds trust and lays the groundwork for long-term, mutually supportive relationships that allow us to work together growers to improve cup quality; encourage ecologically responsible cultivation methods; assess social practices and working conditions; and learn more about the cultures and people who produce great coffee.
For more information on our certified coffees, including prices paid and quality scores, see our most recent Direct Trade Transparency Report.