Building a sustainable business is central to Counter Culture Coffee's mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.

 

Since the beginning, we have sought coffee that not only tastes good but also does good—for our local community and for all of the communities around the world where our partners grow coffee—and we continue to raise our standards as we make progress. Whether through our our Counter Culture Direct Trade Certification or our projects aimed at reducing our environmental footprint, our day-to-day decisions reflect our dedication to real environmental, social, and fiscal sustainability.

 

Our vision is to pursue coffee perfection by creating partnerships that ensure prosperity for all people, improving the natural environment and operating efficiently to minimize our environmental impact.

 

CUPS Initiative		Sustainability Scorecard
CUPS		Sustainability Scorecard
Environmental Sustainability
Organic		Shade
Natural Decaffeination		Our Footprint
Social Sustainability
Counter Culture Direct Trade Certification		SEEDS
Our Local Communities		A Great Place to Work
Fiscal Sustainability
Transparent Payments and Pricing		Microlot and Quality Incentives
Sustainability News and Events