We’re not here to follow the culture we’re here to shape it
We’re not here to follow the culture we’re here to shape it
HOW ARE YOU COFFEE-DRIVEN?
HOW ARE YOU COFFEE-DRIVEN?
1. Share a video of your coffee ritual
Share your daily routine in a short video made for Instagram Reels, Facebook, or TikTok.
2. Feature your favorite coffee
Make sure a Counter Culture Coffee product is clearly visible in your shot.
4. Use the Hashtag
Include #CCCoffeeDriven in your caption or post.
3. Tag Us
Tag @counterculturecoffee so we see your entry.
Real stories from coffee-driven people
Every decision, no matter how small, is made with respect for our craft, our community, and the planet. Because great coffee doesn’t just fuel the day — it reflects the values we live by.
Q: How does your love for coffee intersect with roller skating?
A: It helps me get mentally prepared for handling anything that comes my way.
Favorite Coffee: Big Trouble
Shop Tracy’s FaveQ: What does it mean to you to be coffee-driven?
A: Being coffee-driven means showing up ready to work with focus and care.
Favorite Coffee: Forty-Six
Shop Morgan’s Fave
Q: What motivates you to show up to your farm, even when you may not feel like it?
A: It is surprisingly rare that I don't feel like it, but the short answer is my wife and kids!
Favorite Coffee: Hologram
Shop Ethan’s FaveQ: What motivates you to dance, even when you don't feel like it?
A: Coffee: I will often bring a cup into the studio for class or rehearsal.
Favorite Coffee: Big-trouble
Shop Killian’s Fave
Q: How does coffee set the tone for your day?
A: It’s like an interpersonal reminder to be intentional through the day.
Favorite Coffee: Slow Motion
Shop Kathryn’s FaveQ: How does coffee set the tone for your day?
A: It helps us get mentally prepared for handling anything that comes our way.
Favorite Coffee: Single-Origin Subscription
Shop Kristi’s Fave
Q: How does your love for coffee intersect with your love for climbing?
A: Both spark joy, excitement, and curiosity!
Favorite Coffee: Gradient
Shop Chloe’s Fave
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