Privacy Policy

Counter Culture Privacy Policy
Last Updated: February 15, 2024,
1. Acceptance of Privacy Policy

    Welcome to Counter Culture Coffee, Inc. (“Counter Culture” “we” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully.

    By accessing or using and various related websites and services (collectively, the “Counter Culture Services”), you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using the Counter Culture Services and/or submitting or collecting any personal data via the Counter Culture Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. IF YOU DO NOT CONSENT AND AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOU CANNOT, AND WE DO NOT AUTHORIZE YOU TO ACCESS, BROWSE, OR USE THE COUNTER CULTURE SERVICES. 

    Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws, including, but not limited to, the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act (“CPRA”), the Virginia Consumer Data Protection Act of 2021, the Colorado Privacy Act of 2021, and the Utah Consumer Privacy Act of 2022, the EU General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK GDPR”), and the Canadian Personal Information Protection and Electronic Documents Act (“PIPEDA”). 

    2. Information We Collect

    2.1 Personal Information We Collect Directly from You

    We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including when you register for a Counter Culture account, sign up for a subscription, subscribe to a newsletter or email list, purchase coffee or products made available through the Counter Culture Services, including:

    (1) individual information (such as your e-mail address and phone number when you place an order for our coffee);

    (2) company information (such as your company’s address if you place a corporate order for our coffee); and

    (3) other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords and personal information in messages you send to us in connection with your orders.

    We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.  

    2.2 Information We Automatically Collect When You Use Our Site

    In order to access and use certain areas or features of the Counter Culture Services, you consent to our collection and use of certain information about your use of the Counter Culture Services through the use of tracking technologies or by other passive means. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the Counter Culture Services, search engines used, the internet protocol (IP) address used, the length of time spent on the Counter Culture Services, the pages you looked at on the Counter Culture Services, other webpages you visited before and after visiting the Counter Culture Services, the type of device and/or internet browser you have, the frequency of your visits to the Counter Culture Services, and other relevant statistics (collectively “Traffic Data”).

    3. How We Collect Information

    We collect information (including personal information and Traffic Data) when you use and interact with the Counter Culture Services, and in some cases from third party sources. Such means of collection include:

    4. Tracking Tools, Behavioral Advertising, and Opt-Out Options

    4.1 Tracking Tools

    We may use tools outlined below in order to provide the Counter Culture Services, advertise to, and better understand users.

     4.2 Behavioral Advertising

    We may use a type of advertising commonly known as interest-based or online behavioral advertising.  This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display Counter Culture ads to the user based on the user’s interests (“Behavioral Advertising”). Our partners may include third-party advertisers and other third-party service providers, and such partners may collect information when you use the Counter Culture Services, such as IP address, mobile device ID, operating system, and demographic information. These Tracking Tools help Counter Culture learn more about our users’ demographics and Internet behaviors.

    4.3 Options for Opting out of Cookies and Mobile Device Identifiers

    If we process Cookies based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time by contacting us at Please note, if you exercise this right, you may have to provide your consent on a case-by-case basis to enable you to utilize some or all of the Counter Culture Services.

    You may be able to reject Cookies and/or mobile device identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept Counter Culture’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the Counter Culture Services.

    This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the Counter Culture Services.

    4.4  “Do Not Track” (DNT) and Universal Opt-Out Preference Signals

    Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option, and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including Counter Culture, do not proactively respond to DNT signals.  For more information about DNT signals, visit

    New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allows users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals, such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.

    5. How We Use Your Information

    We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better understand who uses the Counter Culture Services and how we can deliver a better user experience. We use information, including personal information, to provide the Counter Culture Services and to help improve the Counter Culture Coffee Services, to develop new services, and to advertise our services. Specifically, such use may include:

    By providing your e-mail and/or phone number and checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you will receive a confirmation e-mail or text message from Counter Culture on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered.  We may discontinue these programs at any time without notice.

    6. How We Share Your Information

    In certain circumstances, and in order to perform the Counter Culture Services, we may share certain information about you as described in this section:

    7. Collection and Use of Sensitive Information

      We have collected the following categories of sensitive personal information from consumers within the last twelve months: 

      We do not use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA. 

      8. Storage and Security of Information

      Any information you send to us electronically while using the Counter Culture Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.

      9. Your Choices

      9.1 Information You Provide 

      You can choose whether or not to provide personal information through the Counter Culture Services. We will not discriminate against you for exercising any of your rights relating to your personal information and will not (i) deny you goods or services, (ii) provide you with a different level or quality of services, or (iii) charge you different prices for services for doing so. 

      9.2 California Privacy Rights

      In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:




      Categories of Recipients


      Name, address, e-mail address, IP address


      Organizations providing services to Counter Culture

      Personal information categories listed in the California Customer Records statute



      Organizations providing services to Counter Culture 

      Protected classification characteristics under California or federal law



      Organizations providing services to Counter Culture 

      Commercial information

      products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


      Organizations providing services to Counter Culture 

      Internet or other similar network activity

      Browsing history, search history, and information on a consumer’s interaction with the Counter Culture Services


      Organizations providing services to Counter Culture 

      Geolocation data

      Location and movement data


      Organizations providing services to Counter Culture

      Professional or employment-related information

      Proof of eligibility to work, resumé, other professional-related 


      Organizations providing services to Counter Culture

      Biometric information


      Non-Public Education Information

      Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as GPA, 


      Organizations providing services to Counter Culture

      Inferences from the foregoing

      Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


      Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes with our partners and service providers as follows:

      Your Rights. If you are a California resident, you may have the following rights under the CCPA/CPRA in relation to personal information we have collected about you, to the extent required by the CCPA/CPRA and subject to verification:

      Right to Know/Access: The right to request certain information about our collection and use of personal information about you as described below:

      Right to Delete: The right to request that we delete certain personal information we have about you.

      Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of your privacy rights.

      Right to Correct: You have the right to request that we correct inaccurate personal information regarding the information you provide us.

      Right to Restrict the Use of Sensitive Personal Information: You have the right to restrict the use of your sensitive personal information. 

      Right to Access Information on Automated Decision-Making: You have the right to access information collected through automated decision-making. Additionally, you can opt-out of our use of automated decision-making related to your personal information.

      To make a request in relation to the above rights, please contact us using the information in Section 14 below. To fulfill your request, we will need to verify your identity. Only you or someone legally authorized to act on your behalf may make a request related to your personal information. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that you authorize them to act on your behalf.

      9.4 Canada, European Union, and United Kingdom Privacy Rights

      If our processing of your personal information is subject to GDPR, UK GDPR, and/or PIPEDA, and unless subject to an exemption, you may have the following rights with respect to your personal information:

      We will need to verify your identity to process any requests described in this Section and may deny your request if we are unable to verify your identity. Government or other identification may be required.

      If you are a resident of the European Economic Area (“EEA”), when we process your personal information, we will only do so in the following situations:

      If your personal data is subject to GDPR or UK GDPR, we will transfer personal data from the EEA to a location outside the EEA only when there has been a documented adequacy determination or where we have confirmed adequate privacy protections. If your personal data is subject to PIPEDA, we will transfer personal data from Canada to locations outside Canada only where we have confirmed adequate privacy protections. If we transfer personal data to a third party acting as our agent, we will also obligate the third party to have adequate privacy protections in place.

      10. How Long We Retain Your Information

      We retain personal information about you for as long as necessary to provide you the Counter Culture Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally.

      11. Information Provided on Behalf of Children and Others

      The Counter Culture Services are not intended for use by children. Individuals under the age of 18 may not use the Counter Culture Services. Counter Culture does not knowingly collect any information from children. If you are under 18, do not attempt to register for the Counter Culture Services or send us any personal information. By accessing, using and/or submitting information through the Counter Culture Services, you represent that you are not younger than 18 and that you have authority to do so. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use the Counter Culture Services on behalf of such minor child. Information you provide through the Counter Culture Services on behalf of a minor child will be treated as personal information as provided herein. If you use the Counter Culture Services on behalf of another person, regardless of age, you represent and warrant that you have authority to do so. 

      12. Third-Party Web Services

      The Counter Culture Services may contain links or content from third-party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others.

      13. Updates and Changes to Privacy Policy

      The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the Counter Culture Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE CLIENT SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.

      14. Contact Us

      The data controller for the purposes of GDPR, UK GDPR, PIPEDA or other data protection laws is Counter Culture. If you have any questions about this Privacy Policy, please contact us at or at: 

      Counter Culture Coffee, Inc.

      Attn: E-commerce Team

      Address: ​​812 Mallard Ave, Durham, NC 27701