Privacy Policy

Acceptance of Privacy Policy

Welcome to Counter Culture Coffee, Inc. (“Counter Culture” “we” or “us”) and our Privacy Policy (“Privacy Policy”). We respect your privacy and commit to protect it through compliance with the practices described in this Privacy Policy.  Please read this notice carefully to understand our policies and practices for processing and storing your personal information. 

By accessing or using https://counterculturecoffee.com/ and various related websites and services that link to this Privacy Policy (collectively, the “Counter Culture Services”), you accept and consent to the practices regarding the collection, use and sharing of your personal information as described in this Privacy Policy. This Privacy Policy may change from time to time (see Updates and Changes to Our Privacy Policy). Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates. 

Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws.

2. Information We Collect

2.1 Personal Information We Collect Directly from You

We receive personal information when you voluntarily provide it, including when you register for a Counter Culture account, sign up for a subscription, subscribe to a newsletter or email list, purchase coffee or products made available through the Counter Culture Services, including:

(1) contact information (such as your e-mail address and phone number when you place an order for our coffee);

(2) company information (such as your company’s address if you place a corporate order for our coffee); and

(3) other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as user IDs or account numbers; authentication methods such as passwords; and personal information in messages you send to us in connection with your orders.

We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.  

2.2 Information We Automatically Collect When You Use Our Site

As you interact with the Counter Culture Services, we may automatically collect domain name of the website that allowed you to navigate to the Counter Culture Services, search engines used, the internet protocol (IP) address used, the length of time spent on the Counter Culture Services, the pages you looked at on the Counter Culture Services, other webpages you visited before and after visiting the Counter Culture Services, the type of device and/or internet browser you have, the frequency of your visits to the Counter Culture Services, and other relevant statistics (collectively “Traffic Data”). We collect this information by using cookies and other similar technologies (see Tracking Tools, Behavioral Advertising, and Opt-Out Options).

3. How We Collect Information

We collect information (including personal information and Traffic Data) when you use and interact with the Counter Culture Services, and in some cases from third-party sources. Such means of collection include:

• When you access, use, or contact us through the Counter Culture Services.

• When you voluntarily provide information through the Counter Culture Services.

• If you use a location-enabled browser, we may receive information about your location and device.

• Through Cookies, Web Beacons, analytics services, and other tracking technologies (collectively, “Tracking Tools”).

4. Tracking Tools, Behavioral Advertising, and Opt-Out Options

4.1 Tracking Tools

We may use tools outlined below in order to provide the Counter Culture Services, advertise to, and better understand users.

• Cookies: “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, lists of pages visited, and activities conducted while using the Counter Culture Services. We use Cookies to: (i) improve and tailor the Counter Culture Services, (ii) customize advertisements, (iii) measure performance, (iv) store authentication so re-entering credentials is not required, (v) customize user experiences, and for (vi) analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit http://www.allaboutCookies.org and see Options for Opting Out of Cookies and Mobile Device Identifiers below. If you choose to change your settings, you may find that certain functions or features of the Counter Culture Services will not work as intended. The following details the types of Cookies we use and why we use them:

• Strictly Required Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided.

• Analytics Cookies. These Cookies collect information about how you use the Counter Culture Services. Information collected includes, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These cookies do not collect information that personally identifies you; they only collect aggregated and anonymous information. Analytics Cookies are used to improve the user-friendliness of a website and enhance your experience.

• Marketing Cookies. These Cookies are used by Counter Culture and our advertising partners to deliver content and advertisements that are more relevant to your interests. They help limit how often you see an ad and measure the effectiveness of marketing campaigns. These Cookies may track your interactions with our ads across different websites and services to better tailor marketing to your preferences.Functional Cookies. These Cookies allow the Counter Culture Services to remember choices you make (such as your username, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of the Counter Culture Services. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

• Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of the Counter Culture Services. The information collected by Web Beacons allows us to analyze how many people are using the Counter Culture Services, using selected publishers’ websites, or opening emails, and for what purpose.

• Web Service Analytics:  We may use third-party analytics services in connection with the Counter Culture Services, including, for example, to register mouse clicks, mouse movements, scrolling activity, and text typed into the Counter Culture Services. We use the information collected from these services to help make the Counter Culture Services easier to use and as otherwise set forth in Section 5 (How We Use Your Information). These analytics services generally do not collect personal information unless you voluntarily provide it.

4.2 Behavioral Advertising

Some content or applications on the Counter Culture Services are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use Tracking Tools to collect information about you when you use our Counter Culture Services, including IP address, mobile device ID, operating system, and demographic information. Some of these third parties use Tracking Tools to collect information about a user’s online activities to display Counter Culture ads to the user based on the user’s interests (“Behavioral Advertising”). 

We do not control how these third-party tracking technologies operate or how they may use the collected data. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

4.3 Options for Opting Out of Cookies and Mobile Device Identifiers

Our website displays a cookie banner that allows you to review our use of Cookies and choose your preferences before non-essential cookies are activated. 

You may also be able to reject Cookies and/or mobile device identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept Counter Culture’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the Counter Culture Services.

• You may opt out of receiving certain Cookies by visiting the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page, or by installing the DAA’s AppChoice app on your mobile device. When you use these opt-out features, an “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your device, you may need to opt-out again. For information about how to opt out of interest-based advertising on mobile devices, please visit http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device. You will need to opt out of each browser and device for which you desire to apply these opt-out features.

• Even after opting out of Behavioral Advertising, you may still see Counter Culture Coffee advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that Counter Culture Coffee is no longer using Tracking Tools. Counter Culture still may collect information about your use of the Counter Culture Services even after you have opted out of Behavioral Advertising and may still serve advertisements to you via the Counter Culture Services based on information it collects through the Counter Culture Services.

This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the Counter Culture Services.

4.4  “Do Not Track” (DNT) and Universal Opt-Out Preference Signals

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option, and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including Counter Culture, do not proactively respond to DNT signals.  For more information about DNT signals, visit http://allaboutdnt.com.

New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allows users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals, such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.

5. How We Use Your Information

We may use information that we collect about you or that you provide to us, including personal information and information that has been de-identified and/or aggregated, to: 

• Provide the Counter Culture Services and to help improve the Counter Culture Services, to develop new services, and to advertise our services. 

• Provide you with the products, services, and information you request.

• Provide customer support or communicate with you.

• Promote our services, business, and offerings through marketing and advertising communications. If you do not wish for us to use your personal information to promote our products and services, you can opt out by unsubscribing to any email sent by us to you. 

• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. 

• Combine information received from third parties with information that we have from or about you and using the combined information for any of the purposes described in this Privacy Policy.

• Fulfill our legal obligations, such as preventing, detecting, and investigating security incidents, fraud, and potentially illegal or prohibited activities. 

• In any other way we may describe when you provide the information.

• Enforcing our website Terms of Use and other agreements.

• For any other purpose with your consent.

We do not engage in automated decision-making. 

6. How We Disclose Your Information

We do not sell your personal information to third parties. We may disclose certain personal information about you as described in this Privacy Policy:

• To our subsidiaries and affiliates.

• To marketing, advertising and analytics providers to device activities and generate targeted advertisements

• To contractors, service providers, and other third parties who perform operational services for us (such as hosting, billing, fulfillment, data storage, security, or insurance verification) and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.

• To another company in connection with a proposed merger, sale, acquisition, or other change of ownership or control by or of Counter Culture (whether in whole or in part). 

• With your consent.

We also may need to disclose your personal information or any other information we collect about you if we determine in good faith that such disclosure is needed to: (1) comply with or fulfill our obligations under applicable law; (2) protect the rights, property or safety of you, Counter Culture or another party; (3) enforce or apply our website Terms of Use or other agreements with you, including for billing and collection purposes; or (4) respond to claims that any posting or other content violates third-party rights.

7. Collection and Use of Sensitive Personal Information

In the past twelve (12) months, we have not collected sensitive personal information from consumers. 

8. How We Protect Your Personal Information

We use appropriate administrative, physical, and technical measures designed to protect your personal information from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal information transmitted to, through, using, or in connection with the Counter Culture Services. In particular, email, texts, and chats sent to or from the Counter Culture Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any personal information you send us through any means is transmitted at your own risk.

If you are interacting with our Counter Culture Services from a location outside of the United States, please be aware that your connection will be through and to servers located in the United States. Any information we collect while you are using our Services will be processed, stored, and transferred in and to the United States or other jurisdictions, which may have different privacy laws that may or may not be as comprehensive as your local law.  By engaging with our Counter Culture Services, you agree to such processing, storage, and transfer.

9. Your Choices

9.1 Information You Provide 

You can choose whether or not to provide personal information through the Counter Culture Services. We will not discriminate against you for exercising any of your rights relating to your personal information and will not (i) deny you goods or services, (ii) provide you with a different level or quality of services, or (iii) charge you different prices for services for doing so. 

9.2  Your Privacy Rights

Depending on your state or country of residence, you may have certain rights related to your personal information, including: 

• Access and Data Portability. You may confirm whether we process your personal information and access a copy of the personal information we process. To the extent feasible and required by law, information will be provided in a portable format.

• Correction. You may request that we correct inaccuracies in your personal information that we maintain, taking into account the information’s nature and processing purpose.

• Deletion. You may request that we delete personal information about you that we maintain, subject to certain exceptions under applicable law.  

• Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. If applicable, you may request that we do not use your personal information for these purposes.

Important: The exact scope of these rights vary by jurisdiction. There are also several exceptions where we may not have an obligation to fulfill your request. We will not discriminate in response to any privacy requests you make. 

In order to ensure that a request is genuine, we may need to take steps to verify your identity or the identity of an agent making a request on your behalf. 

To exercise any of these rights, please contact us as described in Section 14 below. If you are a resident of California, please see section 9.2 below. If you are a resident of Canada, the European Union, or the United Kingdom, please see Section 9.3 below.

9.3 California Privacy Rights

In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:

Category	Examples	Collected?	Categories of Recipients
Identifiers	Name, address, e-mail address, IP address	Yes	Organizations providing services to Counter Culture
Personal information categories listed in the California Customer Records statute	Name	Yes	Organizations providing services to Counter Culture
Protected classification characteristics under California or federal law	Name	Yes	Organizations providing services to Counter Culture
Commercial information	products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Yes	Organizations providing services to Counter Culture
Internet or other similar network activity	Browsing history, search history, and information on a consumer’s interaction with the Counter Culture Services	Yes	Organizations providing services to Counter Culture
Geolocation data	Location and movement data	Yes	Organizations providing services to Counter Culture
Professional or employment-related information	Proof of eligibility to work, resumé, other professional-related	Yes	Organizations providing services to Counter Culture
Biometric information		No
Non-Public Education Information	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as GPA,	Yes	Organizations providing services to Counter Culture
Inferences from the foregoing	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	No

Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes with our partners and service providers as follows:

• Legal compliance and auditing related to our interactions with you.

• Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and exercising our related rights.

• Performing and improving our services (by us or our service provider(s)).

• Internal operations.

• Other one-time or short-term uses.

Your Rights. If you are a California resident, you may have the following rights under the CCPA/CPRA in relation to personal information we have collected about you, to the extent required by the CCPA/CPRA and subject to verification:

Right to Know/Access: The right to request certain information about our collection and use of personal information about you as described below:

• The specific pieces of your personal information collected.

• The categories of your personal information collected.

• The categories of sources from whom your personal information is collected.

• The purpose for collecting your personal information.

• The categories of third parties with whom we have shared your personal information.

Right to Delete: The right to request that we delete certain personal information we have about you.

Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of your privacy rights.

Right to Correct: You have the right to request that we correct inaccurate personal information regarding the information you provide us.

Right to Restrict the Use of Sensitive Personal Information: You have the right to restrict the use of your sensitive personal information. 

Right to Access Information on Automated Decision-Making: You have the right to access information collected through automated decision-making. Additionally, you can opt-out of our use of automated decision-making related to your personal information.

To make a request regarding the above rights, please contact us using the information in Section 14 below. To fulfill your request, we will need to verify your identity. Only you or someone legally authorized to act on your behalf may make a request related to your personal information. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that you authorize them to act on your behalf.

9.4 Canada, European Union, and United Kingdom Privacy Rights

If our processing of your personal information is subject to GDPR, UK GDPR, and/or PIPEDA, and unless subject to an exemption, you may have the following rights with respect to your personal information:

• To request a copy of the personal information we hold about you and where possible, to transmit that data directly to another data controller.

• To request we correct any personal information about you.

• To request your personal information be erased when no longer necessary for us to retain such data;

• To withdraw your consent to the processing of your personal information.

• To request a copy of the personal information we hold about you.

• Where there is a dispute in relation to the accuracy or processing of your personal information, to request a restriction be placed on further processing.

• To object to the processing of personal information (where applicable). 

• To lodge a complaint with a data supervisory authority.

We will need to verify your identity to process any requests described in this Section and may deny your request if we are unable to verify your identity. Government or other identification may be required.

If you are a resident of the European Economic Area (“EEA”), when we process your personal information, we will only do so in the following situations:

• We need to use your information to perform our responsibilities under our agreement with you.

• We have a legitimate interest in processing your personal information. For example, we may process your personal information to send you marketing communications, to communicate with you about the Counter Culture Services, and to provide and improve the Counter Culture Services.

• We have your consent to do so.

If your personal data is subject to GDPR or UK GDPR, we will transfer personal data from the EEA to a location outside the EEA only when there has been a documented adequacy determination or where we have confirmed adequate privacy protections. If your personal data is subject to PIPEDA, we will transfer personal data from Canada to locations outside Canada only where we have confirmed adequate privacy protections. If we transfer personal data to a third party acting as our agent, we will also obligate the third party to have adequate privacy protections in place.

10. How Long We Retain Your Information

We retain personal information about you for as long as necessary to provide you the Counter Culture Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we may retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally.

11. Information Provided on Behalf of Children and Others

The Counter Culture Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of 18. 

If we learn we have collected or received personal information from a child under 18 years old without verification of parental consent, we will delete that information. If you become aware of any information we have collected from children under age 18, please contact us as described in Section 14.

12. Third-Party Web Services

The Counter Culture Services may contain links or content from third-party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others.

13. Updates and Changes to Privacy Policy

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting a notice on this webpage. Your continued use of the Counter Culture Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. 

14. Contact Us

If you have any questions about this Privacy Policy or to exercise any of your rights under applicable law or as described in this Privacy Policy, please contact us at Retail@counterculturecoffee.com or at: 

Counter Culture Coffee, Inc.

Attn: E-commerce Team

Address: 812 Mallard Ave, Durham, NC 27701

Email: info@counterculturecoffee.com