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LoginWe believe in pushing potential in everything we do, including the customer support that helps make your business successful. We’re looking for the best restaurants, cafes, and businesses to join us in pursuing coffee perfection.
What Set Us Apart
Account
management
Our local account managers are available to meet your business’s specific needs, providing support wherever and whenever needed.
We can consult on equipment and coffee bar design, coordinate training and education, advise on coffee selection, and much more.
I appreciate all the hard work that Counter Culture does, not only for us coffee shops, but for the farmers and the coffee industry in general. Your transparency reports are appreciated because they provide me with knowledge to feel confident talking about the value of specialty coffee to my consumers.
-Dawn Wilson, Owner,
Cup of Joe (Partner for 30 Years)
Tech services
We offer unmatched tech support through equipment installation and calibration, scheduled maintenance, and same-day emergency service.
Scheduled preventative maintenance has the biggest impact. Knowing that Alanna has us on her calendar to catch most problems before they happen is incredibly helpful. Also, the speed of service is great. If we can’t make coffee, y’all are on it.
-Madi Bolton, Little Tart Bakeshop
Our long-standing partnerships with some of the best coffee equipment manufacturers in the world give you access to the latest gear and premium resources.
Training &
Education
Our robust education program includes in-person and virtual learning pathways exclusively available to our wholesale partners.
Counter Intelligence
Online (C.I.O)
This virtual learning platform features a diverse catalog of courses ranging from Brewing Science and Barista Fundamentals to Cold Coffee, Cupping Fundamentals and more. CIO is designed to make education accessible to our partners at all times, wherever they may be.
Counter Intelligence
Certification
The Counter Intelligence Certification Curriculum sets baristas up for coffee excellence through workshops like Brewing Science, Espresso Fundamentals, and A Value Stream Exploration. Each certification checkpoint reinforces the knowledge and skills built throughout the program.
Custom Training
We are able to tailor personalized training to meet our partners specific educational needs.