Even at a company with a roster of coffees produced through long-term relationships, there has to be a first. In 2002, Counter Culture bought 30 bags of Finca Pashapa's coffee. In 2005, we met the Salazar family, and in 2008, we visited their farm. Since then, both our businesses have grown and changed, but the family’s commitment to their community and the natural environment has motivated our continued collaboration.

Some people have negative associations with dark roasts, equating them with a "lipstick on a pig" approach that hides lower-quality flavors under excessive smokiness. Yet, darker roasting can create a sweet and complex cup when using high-quality coffees like Finca Pashapa. With its reduced perceived acidity and increased body and richness, Finca Pashapa Dark Roast is a comforting offering from a model partnership.