About Us

Since our founding in 1995, Counter Culture has been a relentless pursuit of coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people.

Who We Are

Our Values

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Counter Culture's team has a positive, opportunity-seeking mindset in the face of challenges. We know that a positive attitude is infectious and inspires those around us.

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Counter Culture's team is inspired by the passion of others: from the farmers and co-operatives who grow our coffees to the individuals who roast, support, and market our products.



Curiosity fuels our passion and inspiration. Counter Culture team members seek knowledge and and seeks to understand the perspective of our customers, colleagues, and partners.



Counter Culture team members are thorough and exhaustive about the details. From source to cup, we consider every improvement in the relentless pursuit of coffee perfection.

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Does not accept the status quo

Counter Culture’s mission is “pushing potential,” and we find every opportunity to challenge the status quo.

Quality Coffee

Quality Coffee

Quality Coffee

For two decades, Counter Culture has been a pioneer of coffee quality and sustainability. Our coffee department continues to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.


We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation; whether it is a home brewer using a pour-over for the first time, or a seasoned professional working with one of our amazing cafe partners.





Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present. We use that commitment to set high standards and push ourselves, as well as our suppliers and customers.