2021 Seeds Fund Recipient
This Seeds grant focused on promoting food security and income diversification for the families who produce Valle del Santuario. Coffee is often produced in monocultures due to its potential as a cash crop. Through targeted radio broadcasts in these communities, food production and healthy eating are promoted through topics such as growing fruits, vegetables, and other staples as well as animal husbandry best practices. An added benefit is the ability for families to sell excess food as a means to augment and diversify their household income as the coffee market can be volatile from season to season.
Counter Culture Coffee collects $0.01 from every pound of coffee sold to fund our Seeds program. Annually, $1 per pound of our winter coffee blend, Iridescent, goes to further increase our contribution. Seeds offers financial grants to producers and producer organizations we work with to implement sustainability projects they identify as beneficial. To date, we’ve allocated over $280,000 to Seeds projects.