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Training Centers
 

Counter Culture’s regional training centers are living entities of coffee culture within several diverse communities, and are designed to encourage and facilitate professional development in a welcoming, professional, and distraction-free environment. 

Unique spaces for work and play, regional training centers are designed for learning about coffee and building relationships. Training centers serve as home base not only for Counter Culture employees and instructors, but also for coffee professionals and enthusiasts within the nearby communities.

Dedicated resources are available for learning, practice, and guided experimentation at no additional cost to Counter Culture’s exclusive wholesale accounts.

Our weekly cuppings, held at 10 a.m. at all of our Regional Training Centers, are free and open to the public.

Related Updates:
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...
Theme This week’s tasting offers a us tour of Nariño, Colombia, which is arguably the coffee giant’s best region for the production of high-quality coffee, in three coffees: La Florida, Rosales, and Jorge Avilio Cabrera. Style of Tasting: Set up a cupping of the three coffees and brew...
NOTE We will not be hosting a weekly tasting on Friday, January 23, at any of our regional Training Centers. We will return to our regular schedule the following week. Thanks! Theme A preview of Underdog, our next limited-release blend Style of Tasting: Cup the four components,...
Give the coffee lover in your life a lifetime’s worth of better brewing by registering them for a Counter Intelligence coffee course with us at one of our Counter Culture Coffee regional training centers! We offer many different professional-level classes—from coffee brewing and tasting, to...
Theme Competition Is None The Big Eastern competition opens on Friday and for this week’s tasting we’ve chosen three coffees that have appeared in the routines of competitors in barista and brewer’s cup competitions at the regional and national levels over the past two years. Notes on...