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Training Centers
 

Counter Culture’s regional training centers are living entities of coffee culture within several diverse communities, and are designed to encourage and facilitate professional development in a welcoming, professional, and distraction-free environment. 

Unique spaces for work and play, regional training centers are designed for learning about coffee and building relationships. Training centers serve as home base not only for Counter Culture employees and instructors, but also for coffee professionals and enthusiasts within the nearby communities.

Dedicated resources are available for learning, practice, and guided experimentation at no additional cost to Counter Culture’s exclusive wholesale accounts.

Our Tasting at Ten series—held at 10 a.m. at all of our Regional Training Centers—are free and open to the public.

Related Updates:
In this post, I'm going to shift away from talking about sustainability where we buy coffee and focus on our own operations as a roaster. A coffee grown sustainably shouldn't necessarily retain that "sustainable" designation if others involved further along the supply chain aren't also acting...
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...
Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...
Theme This week’s tasting offers a us tour of Nariño, Colombia, which is arguably the coffee giant’s best region for the production of high-quality coffee, in three coffees: La Florida, Rosales, and Jorge Avilio Cabrera. Style of Tasting: Set up a cupping of the three coffees and brew...