Asheville, NC 28801
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Counter Culture’s regional training centers are living entities of coffee culture within several diverse communities, and are designed to encourage and facilitate professional development in a welcoming, professional, and distraction-free environment.
Unique spaces for work and play, regional training centers are designed for learning about coffee and building relationships. Training centers serve as home base not only for Counter Culture employees and instructors, but also for coffee professionals and enthusiasts within the nearby communities.
Dedicated resources are available for learning, practice, and guided experimentation at no additional cost to Counter Culture’s exclusive wholesale accounts.
Our weekly cuppings, held at 10 a.m. at all of our Regional Training Centers, are free and open to the public.