Product

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What We’re Most Proud Of

  • Maintaining the quality of our coffee, education, and customer support during 
 unprecedented and challenging times.
  • Funding 11 Seeds Projects in coffee-producing countries and providing famers 
 with sustainability verification and resources through our partnership with Enveritas.

Priority for Improvement

  • Helping suppliers address their sustainability issues through 
 third-party verifications.
  • Increasing awareness of and demand for coffees from more 
 sustainable sources.
  • Completing AST Licensure in each region, which will bring the Specialty Coffee Association’s Coffee Skills Program to our customers and provide our 
 educators with a globally-recognized training certificate.

Purchasing

In addition to paying premium prices, we forward contract virtually all of our purchases—99.7% during this period. That means we enter into a contract to buy the coffee before it leaves its country of origin, in many cases before the coffee is harvested. Sharing our purchase intentions with suppliers ahead of time allows everyone to better plan for costs. Many roasters buy from different vendors annually depending on quality. Counter Culture takes a different approach. We build long-term relationships with producers and producer groups, providing them with the stability and risk mitigation needed to invest in their operations and the quality of their product. During this purchasing period, we purchased 71% of our coffee from suppliers we’ve worked with for over 5 years.

Our Principles

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Our Prices

During the 2019–2020 harvest period Counter Culture bought 3,278,501 pounds of green coffee. We paid:
+ $3.12 per pound weighted average FOB* price
+ $3.00 per pound weighted average FOB for coffees we used in blends
+ $3.60 ​​per pound weighted average FOB for the highest-quality 
 coffees—coffees we sold as Single–Origin, Limited Release, or
 Exclusive products

2020 fob* Prices per lb

$0

  • Item 1
  • Item 2
  • Organic: $1.90
  • Item 4
  • Item 5
  • Item 6
  • Item 7

$4

  • Average C Market Price per lb

  • Min Fair Trade Certified

  • Transparent Trade’s Speciatly Coffee Transaction Guide

  • Counter Culture Coffee

Quality

86

Our Score

Quality stems from exemplary practices at every point in a supply stream. The coffee industry consensus is that "specialty coffees" are those which score 80 points or higher on a 100-point scale and contain minimum defects. Our quality assessment team scored the coffees we purchased a weighted average of 86 points.

Value Stream

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Graph showing the product's path from farm to consumer

Impact Assessment

Enveritas

We strive to source coffee in a way that enables sustainable production. We’ve partnered with Enveritas to help us understand how our partners and our sourcing model are performing in relation to that ever-evolving goal.

Enveritas' verification measures farm-level performance across dozens of sustainability indicators. This information helps us work closer with organizations to both celebrate the successes and support the improvements farmers seek.

Want to learn more?

Check out our most recent Transparency report