• Photo of greenery covering the ground and mountains at Finca Nueva Armenia.

Finca Nueva Armenia

Rabbit Breeding

2018 Seeds Fund Recipient

2018 Seeds Fund Recipient

The Recinos family's picturesque farm, Finca Nueva Armenia, sits nestled into the rocky canyons of Guatemala's Huehuetenango region. The family employs many workers, the majority of whom live in a village adjacent to the farm. With their Counter Culture Coffee Seeds grant, they started a program to breed and sell rabbits. This project provides these workers with an additional source of income and food for times of the year when there is less work needed on the farm.

Seeds Program

Counter Culture Coffee collects $0.01 from every pound of coffee sold to fund our Seeds program. Annually, $1 per pound of our winter coffee blend, Iridescent, goes to further increase our contribution. Seeds offers financial grants to producers and producer organizations we work with to implement sustainability projects they identify as beneficial. To date, we’ve allocated over $280,000 to Seeds projects.