At Counter Culture Coffee, we're more than just passionate about exceptional coffee; we're committed to doing so in a way that's ethical, sustainable, and responsible. That's why we're proud to announce our re-certification as a B Corporation—raising our score by 11 points!
What is a B Corp Certification?
B Corp certification signifies our dedication to social and environmental responsibility. It's not just a label; it's a rigorous process where businesses must meet strict standards of performance, accountability, and transparency. For us, it's a symbol of our commitment to doing business for the greater good.
Forward-Contracting Coffee: A Sustainable Approach
One of the ways we demonstrate our commitment to sustainability is through forward-contracting coffee purchases. This unique approach involves entering into contracts to buy coffee before it leaves its country of origin, often before it's even harvested. By doing so, we not only ensure a stable supply chain but also support producers and minimize environmental impact.
In the 2023 season, an impressive 99.16% of our coffee purchases were forward-contracted, underscoring our dedication to this sustainable practice.
Renewed Commitment: Increasing Impact
We're thrilled to share that our B Corp certification has been renewed, reflecting our unwavering dedication to making a positive impact. What's even more exciting is the increase in our impact score from 80.3 to 91.9, demonstrating continuous improvement in our efforts toward sustainability and social responsibility.
This renewal reaffirms our commitment to driving positive change and leaving a lasting impact on the coffee industry.
Building Long-Term Relationships
Central to our ethos is the importance of building long-term relationships with coffee producers. By working closely with existing suppliers, many of whom we've partnered with for over five years, we provide stability and quality assurance. This approach not only benefits our partners but also ensures the integrity and consistency of our products.
The Journey Continues: Pursuing Coffee Perfection
While achieving B Corp certification in 2020 was a significant milestone for us, we view it as just the beginning of our journey. Certification isn't a destination but rather a continuous pursuit of excellence. We're committed to pushing boundaries, challenging norms, and continuously improving our practices.
Joining a Community of Change
Being part of a community of B Corps inspires us to strive for greater change within the coffee industry. We're proud to stand alongside like-minded organizations dedicated to driving positive social and environmental impact. Together, we're challenging the status quo and paving the way for a more sustainable and responsible future.
We invite you to explore our 2023 Transparency Report for deeper insights into our operations and practices.
