You are here

Direct Trade Certification
 

Personal, direct communication with coffee farmers builds trust and lays the groundwork for long-term, mutually supportive relationships that allow us to work together with growers to improve cup quality; encourage ecologically responsible cultivation methods; assess social practices and working conditions; and learn more about the cultures and people who produce great coffee.


Counter Culture Direct Trade Certification is based on the principles guiding our coffee purchases and our relationships with coffee growers and grower groups. We engage an external auditor on an annual basis to verify Counter Culture’s compliance with four quantifiable measures, and coffees that meet the following standards qualify for Direct Trade Certification:

 

  1. Personal & direct communication: Counter Culture has visited all growers of certified coffees on a biennial basis, at minimum.
  2. Fair & sustainable prices paid to farmers: Counter Culture has paid at least $1.60/lb. F.O. B. for green coffee.
  3. Exceptional cup quality: Coffees have scored at least 85 on a 100-pt. cup quality scale.
  4. Supply chain transparency: Counter Culture maintains direct communication between buyers, sellers, and any intermediaries (like importers). All relevant financial information is available to all parties, always.


For more information on our certified coffees, including prices paid and quality scores, see our most recent Direct Trade Transparency Report.

Related Updates:
Welcome to the first in a series of posts about what sustainability means in the context of coffee. Over the next few weeks, we'll explore questions like, "How does Counter Culture know that a coffee is sustainable?" and "What does a sustainable roasting operation look like?" As a recent...
Twin Trading is no stranger to the sustainability limelight. This year, they received the Specialty Coffee Association of America's 2014 Sustainability Award for their project "Congo Coffee Revival: Regenerating Communities by Linking Remote Farmers to Mainstream Markets." Twin Trading invests all...
The deck is stacked against a lot of small coffee cooperatives. They are focusing intently on how to keep yields and quality high while keeping members happy with prices. Cooperative members have various needs that include access to affordable, healthy food; healthcare; and extra money for...
Root Capital is a 15-year-old non-profit organization with headquarters in Cambridge, MA—and satellite offices and staff across the globe—that has been getting a lot more attention from the coffee industry over the last few years. A "social investment fund," Root Capital promotes prosperity in poor...
Over the next two months, we will share stories about organizations doing exceptional work in coffee growing communities where we purchase. We often say that, while we know a lot about how coffee should taste and something about why it tastes the way it does, we know comparatively little about how...