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Personal, direct communication with coffee farmers builds trust and lays the groundwork for long-term, mutually supportive relationships that allow us to work together with growers to improve cup quality; encourage ecologically responsible cultivation methods; assess social practices and working conditions; and learn more about the cultures and people who produce great coffee.
Counter Culture Direct Trade Certification is based on the principles guiding our coffee purchases and our relationships with coffee growers and grower groups. We engage an external auditor on an annual basis to verify Counter Culture’s compliance with four quantifiable measures, and coffees that meet the following standards qualify for Direct Trade Certification:
- Personal & direct communication: Counter Culture has visited all growers of certified coffees on a biennial basis, at minimum.
- Fair & sustainable prices paid to farmers: Counter Culture has paid at least $1.60/lb. F.O. B. for green coffee.
- Exceptional cup quality: Coffees have scored at least 85 on a 100-pt. cup quality scale.
- Supply chain transparency: Counter Culture maintains direct communication between buyers, sellers, and any intermediaries (like importers). All relevant financial information is available to all parties, always.
For more information on our certified coffees, including prices paid and quality scores, see our most recent Direct Trade Transparency Report.