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Social Responsibility

Sustaining Educational and Environmental Development at Source.

In 2010, we created a program called Seeds to codify our commitment to supporting projects in coffee-growing communities that improve the natural  environment and promote education. Creating great coffee requires collaborating, sharing information and learning from the experiences of others: whether training the children of coffee growers to cup their coffees or leading workshops on clean coffee-processing methods, we recognize that we are able to take steps toward equity through education.

Farms that actively care for their physical environment are even more rare than farms that produce great quality. Often, the incredible commitment of time, money, labor, and resources go unrecognized by buyers and coffee lovers. Without incentives for conservation and sustainable coffee farming, these incredible farms may well disappear.

We dedicate one penny per pound of coffee we purchase to our Seeds projects and on average, we support four to five projects annually with partner farms in communities worldwide. Profiles of past Seeds projects can be found as Updates tagged Seeds.

Counter Culture producers, if you are interested in applying for funds Seeds program, click here.

Proveedores de Counter Culture. Si Ud. tiene interés en aplicar para fondos del programa Seeds, haga clic aquí.



In every region of the United States where we open a training center, we also look to build relationships with community-based organizations that focus on two issues: sustainable agriculture and hunger prevention and alleviation – sometimes referred to as food security. We see the benefits of sustainable agricultural practices and environmental stewardship in coffee farming and we believe in supporting those principles globally. The same is true for food security: scarcity of nutritious food is an issue that affects both the communities where we source coffee and at home, and often, we are able to join forces with our customers to support non-profits doing great work locally.

We use the same funding mechanism of a penny per pound, in this case of coffee sold, to set our annual budget for domestic contributions and we provide that support in the form of in-kind coffee donations and brewing service.

If you represent an organization doing work on sustainable agriculture or food security issues in one of the US cities where we have a training center and you are interested in support from Counter Culture, please click here.

In the Office

Health insurance, a subsidized 401(k) and profit sharing (not to mention free coffee) comprise the core of our employee benefits, but in the past few years we have added a few non-traditional programs to promote our values, including community supported agriculture (CSA) shares for all of our training centers and an employee green fund that provides up to $500 in matching funds per employee annually for individual projects that contribute to environmental or personal well-being. Employee experiences and testimonials can be found on our Facebook page.

We are excited to share our work! 

Related Updates:
Part One Spending a week in Colombia, my first time in the beautiful country, was truly a whirlwind with multiple purposes. I skirted the countryside, starting in the town of Gigante in the department of Huila, then passing through Guadalupe, Pitalito, La Plata, and ending in Tambo and Timbio...
Where We Started As many of you may recall, we started an inquiry about microlots back in the Winter of 2011 when we spoke with 13 farmers from the Cenfrocafe in Peru about their experiences. While we learned a lot, one of the major challenges with this study was that none of the producers...
This December marked our second year supporting the NC Choices Annual Carolina Meat Conference with a coffee donation. The conference is the first statewide one in the country dedicated to local and niche meat supply chain development. We felt strongly about supporting this conference as much...
Our production of roasted coffee has continued to increase, which is truly great. As a result, the needs for the infrastructure necessary to process all of the coffee have also increased. Here at our headquarters in Durham, this has meant added personnel and added technology on our production floor...
Counter Culture Coffee recently joined forces with Chapel Hill, NC's HOPE Gardens for their fall fundraiser.   Initially conceived as an agricultural education space for the University and Chapel Hill community that would produce seeds for marginalized farming communities abroad, HOPE...