Sustainability Reports

At Counter Culture, we take a unique approach to buying coffee. Not only do we work hard to build relationships in our supply chain, we share information to promote transparency along that supply chain, as well.

Our Reports

The level of information flow that we share is far from normal in the coffee industry, but it helps us to improve coffee quality, as well as build trust in our relationships. We could share our opinion of how things are going, especially as it relates to the core of our business—sourcing coffee—but we think it’s more valuable to show our progress by sharing actual data.

This sharing has taken a few different forms over the years as we’ve experimented with how best to communicate more and more information.