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Preparing and enjoying a great cup of coffee is a pleasure, and few things as simple as brewing coffee provide such rich rewards. Brewing coffee is actually a lot like cooking with fresh produce; start with the best, freshest ingredients, take care to do it well, and you will produce something astonishingly delicious.

Brewing Basics

  • Use freshly roasted and just-ground coffee.
  • Brew with water heated to between 195 and 205F.
  • Use one ounce (30 grams) of freshly ground coffee per 16 fluid ounces (454 grams) of water. Adjust to taste.
  • Store whole-bean coffee in an airtight container. Keep it out of direct sunlight and away from heat, cold, and moisture. Avoid storing your beans in the fridge or freezer, as these places can facilitate odor contamination and damaging condensation.

Five Steps to Greener Brewing

1. Go Organic.

Choosing organic can reduce coffee’s carbon footprint by one-third.

2. Use a Mug.
Paper cup = paper taste, and 58 BILLION paper cups hit landfills annually.

3. Measure.
Heating excess water can double a cup’s carbon footprint; grinding excess coffee exposes volatile aromatics prematurely.

4. Handcraft Every Cup.
Hand brewing improves taste and efficiency.

5. Waste (Not).
Compost—don’t throw away—grounds and filters.


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