Field Trip is a celebration of all of the knowledge-sharing that happens from farm to the cup. At the start of the coffee supply chain, our team has the opportunity to learn from our partners when visiting the countries and farms where we purchase coffee.
We learn about the challenges of producing high-quality coffee in each particular location and what projects farmers are mounting—like disease prevention strategies and processing experiments—to increase quality and production. We share with farmers what happens to their coffees once they arrive at our warehouse and how consumers experience their coffees, both in year-round products and single-origin offerings. Together we learn about how our value chain links function—including the boring-but-crucial aspects like when we each pay and are paid for coffee, and who finances that delay in the meantime. We cup together to calibrate quality and best practice physical standards.
The pursuit of coffee excellence is propelled by learning. From the onset of our brand, having a space to open up to partners, friends, home consumers, and new coffee lovers has been incredibly important to us. With twelve Training Centers across the country, we teach our wholesale partners and internal staff about topics like basic coffee botany, palate development, brewing science, latte art, and everything in between. Our free Tastings at Ten allow us to invite the public into our spaces to share a cup of coffee and its journey—every Friday at 10 a.m.
