Celebrating the Grand Opening of Our New DC Training Center

After more than 10 years in the Adams Morgan neighborhood, we are re-opening our DC Training Center in a new space located at 1781 Florida Avenue NW Suite F.

The spacious street-level facility neighbors a few of our partners.

“We look forward to sharing our new location in Adams Morgan with our great coffee partners and coffee lovers,” said Brett Smith, president of Counter Culture. “It is now much easier to experience Counter Culture Coffee in DC, and we are excited to continue being part of a great coffee community.”

Counter Culture Training Centers act as experiential gathering places for everyone from expert baristas to novice coffee enthusiasts to learn about coffee.

Staffed by our team members, each of our 12 training center locations hosts professional development classes for wholesale partners, as well as weekly public tastings.

“Our DC location brings cutting-edge coffee education to a brick and mortar resource center and acts as a local resource for coffee fans and professionals in our nation’s capital,” said Alex Brown, a regional manager at the DC location. “It supports our customers—who proudly serve Counter Culture in their shops and restaurants—and welcomes anyone wanting to learn more about specialty coffee.”

To celebrate the move and commemorate the relationships the company has built in DC over the last decade, we’re excited to announce a series of events from March 23–24:

Tasting at Ten | Friday, March 23, at 10 a.m.

The Training Center staff will host its weekly public Tasting at Ten at the new space. As with every weekly tasting, anyone from the community is invited stop by to taste new coffees and delve deeper into how we source our coffee.

Open House | Saturday, March 24, from 10 a.m.–1 p.m.

Celebrations will culminate with an open house. Coffee enthusiasts of all levels are encouraged to attend the free event to see the new space and enjoy complimentary coffee and espresso brewed by our staff and guest baristas.

We look forward to celebrating the DC coffee community and continuing to pursue excellence in specialty coffee for decades to come. Come celebrate with us!