Skip to main content

Free shipping on orders $30+


Your cart is empty

Add Our Favorites


Popular Searches

  • Aries - Big Trouble Taurus - Baroida Gemini - Hologram Cancer - Gradient Leo - Apollo Virgo - Valle del Santuario Libra - Urcunina  Scorpio - Forty-Six Sagittarius - Field Trip Capricorn - Slow Motion Aquarius - Decaf K'uyichi Pisces - Fast Forward


Zodiac And Coffee

What’s your sign? We have quite a few astrology lovers in the office, so naturally, we had to match up some of our current year-round and single-origin coffees to each zodiac sign. Read on to see which coffee we think is a perfect pairing for you and let us know what you think!

What’s your sign? We have quite a few astrology lovers in the office, so naturally, we had to match up some of our current year-round and single-origin coffees to each zodiac sign. Read on to see which coffee we think is a perfect pairing for you and let us know what you think!

Aries – Big Trouble

March 21–April 19

Tasting notes: nutty, caramel, and dark chocolate

Aries is the first sign in the Zodiac and is a bold, decisive leader. No challenge is too significant for Aries, and they have a fierce determination to accomplish all they seek. Their coffee is Big Trouble, a flagship blend and top seller that utilizes coffees from some of the hardest to reach mountain regions of central and south America. Big Trouble is sure to jumpstart a day and give you the energy you need.

Taurus – Baroida 

April 20–May 20

Tasting notes: molasses, golden raisin, and spice

Taurus’ are known for being earthy, romantic, graceful, and diligent. Their coffee is Baroida, one of the best coffee’s from Papua New Guinea for its impeccable quality and outstanding balance of sweet and savory flavors.

Gemini – Hologram

May 21–June 21

Tasting notes: ripe fruit and milk chocolate

Gemini is a quick-witted air sign known for having two distinct personalities; in some cases, they may be adventurous and friendly, while others are analytical and thoughtful. Their coffee is Hologram, a delicious blend of natural and washed process coffees that give a chocolatey full body with a berry sweetness.

Cancer – Gradient

June 22–July 22

Tasting notes: dark chocolate, roasted nuts, and berry

Cancer’s are known for their loyalty, imagination, strength, and empathy. Their coffee is Gradient, our newest full-body blend that delivers a sweet but rich cup.

Leo – Apollo

July 23–August 22

Tasting notes: silky, sweet, and bright

Leo’s are ruled by the sun, and known for being a social, loving friend and leader. Their coffee is Apollo, our year-round Ethiopian coffee that is naturally sweet, citrusy, and energizing.

Virgo – Valle del Santuario

August 23–September 22

Tasting notes: vanilla, plum, and chocolate

Virgo’s are known for precision, organization, thoughtfulness, and care. Their coffee is Valle Del Santuario, a lighter roasted sweet single-origin from Peru, grown at high altitudes, and emphasizing quality and environmental stewardship. 

Libra – Urcunina

September 23–October 23

Tasting notes: chocolate, caramel, and dried fruit

Libra’s are known for balance, diplomacy, and aesthetically pleasing environments. Their coffee is Urcunina, a single-origin favorite from Nariño, Colombia, and brought to us via the ASPROCAES association. The model and working together in associations have strengthened communities, provided more transparency, and encouraged quality.

Scorpio – Forty-Six

October 24–November 21

Tasting notes: sweet, clean, smoky

Scorpios are known for their passion, intensity, intuition, and fiery nature. Their coffee is our darkest roasted year-round coffee, Forty-Six. It is a complex but smoky whole body coffee – often used for house espresso.

Sagittarius – Field Trip

November 22–December 21

Tasting notes: orange, raisin, brown sugar

Sagittarius’ are known for their extraverted nature, great sense of humor, and drive to explore and adventure. Naturally, our limited release Field Trip coffee spoke to this enthusiastic and daring sign.

Capricorn – Slow Motion

December 22–January 19

Tasting notes: molasses, cocoa, smooth

Capricorns are known to take their time building and concentrating on their goals. Our Slow Motion Decaf is the perfect Capricorn coffee for its meticulous focus on quality from seed to growing, to the Swiss Water decaffeination process, to roast, to your morning cup.

Aquarius – Decaf K’uyichi

January 20–February 18

Tasting notes: black cherry, dried date, molasses

Aquarius’ are known for their innovative nature, independence, and creativity. Their coffee is Decaf K’uyichi, as it is a tremendously delicious sweet single-origin decaf. The coffee is decaffeinated using the sugarcane processing method and delivers a lovely naturally sweet taste. Since Colombian coffees are decaffeinated in-country, the overall transportation distance is much shorter, reducing the carbon footprint.

Pisces – Fast Forward

February 19–March 20

Tasting notes: nutty and sweet flavors with a light body 

Pisces are known for their compassion, wisdom, and musical or artistic inclinations. Their coffee is Fast Forward, a year-round classic that delivers a sweet, light, nutty, and bright cup. Fast Forward will always provide a consistent joyful cup regardless of the time of year. Try out your Zodiac coffee pairing and let us know what you think!

Counter Culture is
  • pushing potential
  • freshly roasted
  • quality coffee
  • sustainably sourced
  • coffee-driven
  • people-driven
  • independently owned