We opened our new Seattle Training Center at 313 1st Ave. S in April 2018.
The grand opening took place Friday, April 20, and Saturday, April 21, coinciding with the Specialty Coffee Association (SCA) Specialty Coffee Expo April 17–22. Counter Culture will also be hosting many talks and workshops at the Expo throughout the week; for a schedule of the events at SCA that we are involved in, go here.
In addition to opening the new space, the grand opening will celebrate the launch of Counter Culture’s new book, A Reference Guide to Ethiopian Coffee Varieties, written by Tim Hill and Getu Bekele.
Our Training Centers act as experiential gathering places for everyone from expert baristas to novice coffee enthusiasts to learn about coffee.
“We are looking forward to opening our new space in Seattle and connecting with the city’s vibrant coffee community,” said Brett Smith, president of Counter Culture. “The Seattle Training Center will allow us to further connect with coffee lovers and bring our tastings and trainings to the coffee capital of the country.”
Staffed by our team members, each of our 13 training center locations host professional development classes for wholesale partners, as well as weekly public tastings.
“We are so excited to be a part of the historic community of Pioneer Square here in Seattle,” said Amanda Byron, regional manager at the Seattle location. “We look forward to hosting both coffee and non-coffee focused events and gaining many new customers and friends.”
Friday, April 20
Join us for our Tasting at Ten on Friday for our weekly public tasting in the new space. As with every weekly tasting, anyone from the community is invited stop by to taste new coffees and delve deeper into how we source our coffee.
Saturday, April 21
Celebrations will culminate with a public open house and book launch for our new book, A Reference to Ethiopian Coffee Varieties. Co-authors of the book Tim Hill and Getu Bekele will be giving a talk at 11:30 a.m. followed by author, Jeff Koehler, whose book Where the Wild Coffee Grows helped inform Counter Culture’s reference guide. Coffee and book enthusiasts of all levels are encouraged to attend the free event to see the new space and enjoy complimentary coffee and espresso.
We look forward to celebrating the Seattle coffee community and continuing to pursue excellence in specialty coffee for decades to come!