Tasting at Ten

Every Friday at 10 a.m., rain or shine, we stop and taste coffee together at our regional training centers. We welcome our friends, customers, and all coffee lovers to these free tastings; all are welcome, no experience necessary!

Each week we choose a coffee or coffees to feature and a complementary brewing method. We guide participants through the tasting and share details about where the coffee comes from and why we love it. We've been hosting these tastings since our early days—for nearly two decades—and we hope you'll join us soon.

Tasting at Ten Calendar



September 21, 2018
Seeds is a Counter Culture fund where our producer-partners can apply for grants to progress any environmental or social sustainability efforts in their communities. Today, we'll be sipping coffee from La Voz and discussing Seeds.
International Coffee Day
September 28, 2018
Today, we've got 5 distinct coffees on the table. We'll cup these coffees blind and without knowing what we're tasting, we'll pick out what we like most about each coffee and and share some of our most remarkable coffee memories.


Kenya 3-pack
September 14, 2018
The process of purchasing coffee from Kenya has evolved dramatically over the years. We'll discuss the history of buying and how we've made headway toward our transparent model of buying directly from our producer partners.
Subscriber-Exclusive Coffees
September 7, 2018
We'll be tasting a "subscriber-exclusive coffee" this Friday. These coffees are available through our subscription service and are as delicious as they are unique. This is a rare opportunity to try something you haven't seen yet.
Labor Day Weekend
August 31, 2018
During this tasting, we'll be highlighting some of our wholesale-partnerships throughout the nation. Each region will be tasting an iced signature beverage from a local coffee bar.
New Partnerships
August 24, 2018
In our Transparency Report you can see our producer-partnerships. In this tasting we'll taste coffees from our beginner partnerships, discuss how we approach new buying relationships, and work toward model partnerships at origin.
Our Transparency Report: Exploring FOB Pricing
August 17, 2018
We'll explore what FOB pricing means and how it relates to our updated Transparency Report.
World Cup Kick-In Campaign
July 13, 2018
We'll feature a special Tasting at Ten to help our importer friends at Caravela Coffee with their World Cup Kick-In Campaign to donate "unpoppable" One World Futbols to schools in communities where they work!
Yemen Triple-Process Tasting
July 6, 2018
We’ll taste coffee from Yemen processed three different ways: a natural sundried lot along with what we believe to be the first washed and honey processed Yemeni coffees ever produced for sale.
Tasting Guatemala
June 29, 2018
This week, we'll be tasting different coffees from Guatemala.

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