Tasting at Ten

Every Friday at 10 a.m., rain or shine, we stop and taste coffee together at our regional training centers. We welcome our friends, customers, and all coffee lovers to these free tastings; all are welcome, no experience necessary!

Each week we choose a coffee or coffees to feature and a complementary brewing method. We guide participants through the tasting and share details about where the coffee comes from and why we love it. We've been hosting these tastings since our early days—for nearly two decades—and we hope you'll join us soon.

Tasting at Ten Calendar



Please join us every Friday at 10 a.m. in your local Training Center.
Check back for an updated list of upcoming weekly tastings.


No Tasting due to Company Meeting
January 18, 2019
Our teams are all traveling to Durham, NC for our annual Company Meeting this week so we will be closed during our normal Tasting at Ten hour. Please join us again next week!
Field Trip
January 11, 2019
We're very excited to be sharing our new limited-release: Field Trip! We’ll be drinking this delicious coffee and talking about how important education is to Counter Culture and all of the opportunities for you to learn with us.
Year-Round, Single Origin, and Limited-Release
January 4, 2019
If you’ve perused coffee on our website before, you’ll noticed we have some categories called “Year-round”, “Single Origin”, and “Limited-Release”. We’ll be tasting one from each category and talking about that they mean.
Iridescent Signature Beverages
December 28, 2018
Coffee is delicious by itself, but it can also be an amazing ingredient in coffee cocktails and signature beverages. During this tasting we’ll be trying some fun winter drinks made with Iridescent.
Delicious Coffees from Around the World
December 21, 2018
We source coffee from many different corners of the world. Come try 3 different coffees from 3 very different origins, and see some of the diversity coffee can offer!
Finca El Puente – Honey Processed Gesha | Last Year vs. This Year
December 14, 2018
Have you ever wondered why there are no vintages of coffee like there are wine? This tasting we’ll be experiencing one coffee across two harvests, one from this year and one from last. Come see the importance of seasonality!
Subscriber-Exclusive | Muthonjo, Kenya
December 7, 2018
Once a quarter, Single-Origin Two-Bag Subscription customers get special access to an exclusive coffee! This quarter, the coffee is the delicious Muthonjo from Kenya. Join us this Friday for a chance to give it a try.
Ethiopian Varieties
November 30, 2018
This year we published a book on Ethiopian coffee varieties and at this tasting we’ll be chatting about and tasting some of these varieties! We’ll have 3 Ethiopian coffees on the table—Bishari, Birhanu Zerihun and Idido.

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