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Varieties
 

If you’re hungry for an apple, you might reach for a red delicious or a gala, depending on what taste you're craving. Just the same, coffee has varieties that impart flavors. But a bourbon-variety plant grown in El Salvador can taste different from one grown in in Peru because the soil and climate contribute different qualities.

As the commercial production of coffee is only a century old, coffee plant morphology and its impact on coffee quality is still very young. And there are new developments each day. As science and research begin to catch up, we will discover and share much more about plant lineage, terroir, and what we can deduce about each of these as it relates to coffee quality.


 
Related Updates:
In this post, I'd like to dive in to what I mentioned in the first post as a good indicator of a coffee's sustainability: certifications. Wouldn't it be great if there were a certification and corresponding label that could simply tell us whether a coffee is sustainable or not? The good news is...
Click here to see this photo set on Flickr. Our annual Origin Field lab trip is an opportunity for  Counter Culture wholesale customers to learn about coffee cultivation in an immersive environment. We host this lab, in part, because we recognize that the dedicated professionals...
Congratulations to Jenny Bonchak of Slingshot Coffee Company in Raleigh for a second place finish in the 2015 US Brewers Cup! And congratulations to Sam Lewontin from Everyman Espresso in New York for his fourth place finish in the 2015 US Barista Championship! Dozens of...
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Theme This week, we'll familiarize ourselves with the current versions of three of our year-round products: Big Trouble, Fast Forward, and Slow Motion. Style of Tasting: Freestyle! Cup them, pourover compare them, or choose three different brewing methods to emphasize different flavors...