NewNueva Llusta
Luis Huayhua of Nueva LlustaNueva Llusta 12 oz bag

Nueva Llusta

Caranavi, Bolivia

$19.00 | 12 oz bag

For more than a decade, Counter Culture has partnered with the Bolivian cooperative CENAPROC in the community of Nueva Llusta. This coffee is a combination of small, single-farmer lots and coffee produced specifically for Counter Culture at the cooperative's central mill. The result is a vibrant and creamy coffee with notes of black cherry and hazelnut.

Luis Huayhua of Nueva LlustaNueva Llusta 12 oz bag

Tasting Notes

Black Cherry

Roast Level

DARK 0 25 50 75 LIGHT 100 78


Natural Sundried
Natural Sundried
Pulp Natural
Pulp Natural


Varieties: Typica and Caturra
Elevation: 1,500-1,800 meters
Harvest Time: June - October 2017
Certifications: Organic
Availability: Through June 2018



Bolivia is a notoriously difficult place to buy and export high-quality coffees. One of the biggest challenges is the actual transportation of the coffee. From the farm, to the dry mill, to shipping in a timely fashion—and at the right humidity level—getting this coffee to us is no small matter.

Those who know and love Bolivian coffees from this region know of the challenges of trucking up the mountains on the "Death Road of Coroico" to the dry, high-altitude city of El Alto. In recent years, the "Death Road" has been improved and an alternate route avoids the road altogether, but it still presents its own difficulties and risk to travelers.

We've purchased from the CENAPROC (Central Asociados de Productores de Café) cooperative in Bolivia since 2006, and, each year, we refine the process to get the best coffees. In some years, the harvest is entirely milled and dried on-farm, while in others, the central washing station and drying patio have been used. A continued shift away from the central mill was primarily the result of a lower harvest cycle that does not require the capacity and efficiency of a large mill. The cooperative continues to push standards for quality, drying coffee more consistently and checking moisture thresholds before coffee is sent to El Alto—the location of the dry mill and export warehouse. The co-op also works closely with a cupping lab in La Paz to sort through the many single-farmer lots to maintain quality. This work helps with coffee selection and addressing issues early in the season—setting the stage for better coffee and timely export.

CENAPROC was founded in 1992 and is one of the most-recognized cooperatives in the region. Currently, the cooperative has approximately 96 members that come from three main areas close to their wet mill in Caranavi: Nueva Llusta, Nueva Canaan, and Libertador. CENAPROC has won awards in the Bolivian Cup of Excellence competition numerous times since 2004.